Leadership is not just about influence or success—it’s about living out values that endure. For me, the Five Pillars of IOL—Faith, Family, Foundation, Leadership, and Work—are more than concepts. They are the lived experiences that have shaped my journey as CEO of CCB Technology, founder of Impact of Leadership, and as a husband, father, and second-generation business owner.

Faith has carried me through seasons of uncertainty. I remember the summer after my first year at the University of Tennessee when I considered dropping out. My father wouldn’t allow it. He reminded me that commitment to a goal builds strength and wisdom I didn’t yet realize I needed. That moment taught me that God was in control, even when I doubted myself.
Faith has been the anchor in my career—whether navigating the challenges of leading CCB Technology or launching Impact of Leadership. It’s the belief that transformation is possible, that courage is fueled by trust in God, and that nothing is impossible.
Scripture: Luke 1:37 – “For nothing will be impossible with God.”
Family is the heartbeat of my leadership. CCB Technology began in my parents’ basement 33 years ago, and today, I carry their legacy forward. When I was inducted into the Wisconsin Titan 100 Hall of Fame, I felt overwhelmed standing among leaders of much larger companies. But then I realized—it wasn’t about me. It was about honoring the foundation my parents built and the employees who continue to grow that vision.
Having my mom attend the ceremony was one of the most meaningful moments of my career. It reminded me that leadership is about loyalty, connection, and accountability to those who matter most. At home, being a husband to Lori for 24 years and father to four children keeps me grounded in what truly matters.
Scripture: 1 Timothy 5:8 – “But if anyone does not provide for his relatives… he has denied the faith.”
My dad often said: “Serving Those That Serve Others!” That phrase has become the cornerstone of my leadership. Foundation, for me, is not just about stability—it’s about serving others with purpose so they know they matter.
At CCB Technology, our mission has always been to help clients achieve their goals and dreams through technology. But beyond IT solutions, the deeper calling is to serve people—employees, customers, and community—with respect, encouragement, and care.
This foundation reminds me to pray first and seek the Lord as my anchor when making decisions, whether small or large. It’s through prayer and service that clarity comes, and it’s through serving others that leadership finds its true meaning.
Scripture: Proverbs 3:5-6 – “Trust in the Lord with all your heart… and he will make straight your paths.”
Leadership, for me, is about service and humility. In 2018, I founded Impact of Leadership (IOL) to encourage leaders who often feel isolated. Through podcasts, coaching, and training, I wanted to remind them: you’re not alone, and success requires hard work and commitment.
Today, the IOL podcast has reached listeners in 104 countries. Sharing stories of leadership journeys is my way of pouring into the next generation—helping them see that while they may be at the starting line, others have walked the path before them.
Scripture: Joshua 1:9 – “Be strong and courageous… for the LORD your God will be with you wherever you go.”
Work is where vision becomes reality. At CCB Technology, our mission is to help clients achieve their goals through IT solutions. Growth has come in many waves—expanding managed services, acquiring MSPs, and building hubs across the U.S.—but the heart of our work is people.
I’ve learned that leaders control the speed of the business. Sometimes you need to slow down; other times, you push the pedal. It can be scary, but trusting your gut and leading with purpose keeps the team aligned.
Work is not just about results—it’s about showing up with excellence and passion every day. That’s how we honor God and serve others.
Scripture: Colossians 3:17 – “And whatever you do… do everything in the name of the Lord Jesus.”
Faith anchors me. Family grounds me. Foundation reminds me to serve others with purpose. Leadership elevates me. Work expresses me. Together, these pillars form the framework of my life and leadership.
My dad once told me: “Make a living, but don’t forget to live a life.” That wisdom continues to guide me. Life is short, and we only get one shot at it. My hope is that by living out these Five Pillars, I leave a legacy of integrity, service, and faith—both at home and in business.
Author: Patrick Booth


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